by Marta and Nerea
Hollister is an American lifestyle brand by Abercrombie & Fitch Co. It was originally designed to attract consumers aged from 14 to 18. It was ranked as the second most preferred clothing brand of US. It’s only avaliable on the official stores. Instead of shop assistants they have models. Its first shop was opened in Easton Town Center in Columbus, Ohio. Their logo is a seagull flying. All the shops have at their front the typical beach cabins of South California. Clothes are divided in Dudes (men) and Bettys (women).